Two Tides Brewing Company

 Two Tides Brewing Company is a small business located in Savannah, Georgia. For our project we were in teams (Matthew Finch and Eleanor McCune were my teammates) and we were to research this client and find a larger building / space in Savannah, Georgia for the owners to expand their growing business. Along with finding and designing a new space we also did the branding for the client.

Two Tides is a fun, quirky brewery. Two Tides is obviously well known for their different beers and sours but they are also known for their collaboration with local artists and other small businesses, community engagement, on site production, sustainable sources, social media presence, and their grab and go options.

Two Tides Brewing Company is currently located at 12 W. 41st in the Starland District of Savannah, Georgia.

Moving into branding the new space we wanted it to relate back to the original brand, Two Tides, because it is an extension of it. The name Two Tides came from the owner’s love of the sea and growing up on the islands near Savannah. Thinking of a new name we didn’t want it to be too nautical and came across the term Dogwatch.

DOGWATCH describes the task of surveillance on a ship deck. These periods are divided up into increments of usually two hours in a four hour period. It derives from the expression “dogged” the watch where mariners were allowed to break from their task. Inspired by this process, we wanted to implement this concept within our design and branding.

After finding the name and creating our two logos we started creating our color palette that we would follow throughout the space. We then applied these colors to our logos and then onto our collateral.

Collateral

We moved into concept after, picking out our architect, what we are inspired by, our ethos, what we want our space to feel like, and our muse, who/what we want to take from.

Concept

Our architect for our concept is Ricardo Bofill. Ricardo Bofill is a Spanish architect. We were inspired by his use of color and form within all of his buildings. The way he has created a strong visual identity throughout all of his projects is something we wanted to pull from. No two works of his looks the same yet they all express the same language.

Our ethos is First Friday and we want Dogwatch to embody the feeling of a First Friday Artwalk in Savannah. Designing the taprooms to feel more like pop-up spaces instead of confined rooms channels the idea of someone walking through set-up tents. At each space there is something new to experience and new to taste. It is important the circulation throughout the space mimics the easy and intuitive flow of First Fridays. People come knowing they will experience something new and something they will enjoy. 

Our muse is a desert highway. Driving along a winding road in the desert allows you to escape. Each decision you make leads you to the next adventure. It is the quintessential aesthetic of the “Americana” road with the juxtaposition of blazing neon lights and the resilient terrain. It’s a dream for a nomadic lifestyle with its freedom and pleasure, something we wanted to embody in Dogwatch. 

Furniture Plan

Continuing with this idea, inside of Dogwatch one will find smaller taprooms broken off from the main production. The beers poured in each room will vary along with the taproom itself. Following a monochromatic style, each room is an entirely new environment. We wanted the taprooms to feel less like rooms and more like partitioned spaces, like you would experience on a First Friday art march.

The final floor plan of Dogwatch displays the curved nature of the walls, inspired by Ricardo Bofill with half circle extensions of the north and east sides of the building. To create a strong, cohesive vocabulary, we extended this curvature into the walls of the smaller taprooms and the bar design throughout. 

The smaller taprooms reflect our Ethos and Naming as they are divided into different ‘watches’ throughout. The production area, kitchen and employee space are all grouped together for efficiency and ease of access. We worked with the large square footage to create more intimate moments in the taprooms but wanted to create a very intimate unique space with the inclusion of our secret speakeasy room on the south of the building. 

To Go / Retail

Main Entrance

For the main entry we wanted to include the desert highway feel by using neon signs as wayfinding as you enter the brewery. We used the same hardwood throughout the entire space which gives it a residential feel.